4 Reasons Why Investing in Professional Design is Worth It

Written by: Emily Polakovsky, Graphic Designer

Graphic Design plays a very important role in modern marketing and social media strategies. Solid design will be the reason that your company sticks out from its competitors. Think of large and established brands, like Apple and Coca-Cola, who continue to dominate in two very saturated markets. Their design elements speak strongly of what each brand stands for, and they continue to adapt to the trends. Investing in professional design for your company will make that first impression, establish credibility, enhance your communication style and most importantly, tell your unique story. 

First Impressions

Making a good first impression is more than just the ability to accurately and professionally convey a message to an audience. Most businesses do not consider the visual impact that a first impression can have on its consumers, which can easily be strengthened by quality design. A few things to help strengthen your impressions are image and graphic quality along with visual consistency. Quality graphics and images goes far beyond building posts in Canva and downloading high resolution stock images off the internet. Designing graphics from scratch that are individual and unique to your brand along with taking photos that represent your company culture is imperative in making that impression. Photos can support designs as another visual component of your brand. It is also important that photos and designs match the look and feel of your brand. Consistency in design allows the target audience to easily identify your brand while also establishing credibility.

Consistency = Credibility

Brand consistency is defined as an organization’s messaging being aligned with its core values, brand promise, customer experience and brand identity elements. If your brand remains consistent throughout visual, verbal and nonverbal components the audience is more likely to recognize and trust your brand compared to its competitors. By demonstrating consistency throughout branding and all other forms of visual and verbal messaging, a potential consumer will see that you are organized, experienced and dedicated, allowing them to find trust in your product or service.

Enhancing Communication

There are many different ways to communicate with an audience that goes beyond verbal and written methods. Using graphics is essential to catching the attention of potential consumers as well as keeping current consumers engaged. Aside from a strong headline in written communication, a strongly designed graphic can quickly draw a person in. A graphic is often more recognizable and memorable to a consumer than a quick statement read at the beginning of a long paragraph that is full of other information. An experienced designer can consolidate multiple important messages into a single visual form of communication that is easily digestible.

Tell Your Story

The #1 most important role of graphic design in the marketing world is the ability it has to tell a story. If an audience can relate to your brand, the more likely they are to engage with content or buy a product/service. Consumers are looking for that deeper connection to a company, which results in a long-term business to consumer relationship. Appealing to a consumer’s emotions encourages them to act. Design gives professionals the ability to tell a story to consumers rather than just sell a product. People are 22 times more likely to remember a story than a fact. Storytelling will enhance the consumer experience by appealing to emotion through relatable experiences and preferences.

If you want to dominate in an overly competitive market, handling design on your own is an extremely difficult task. Experienced professionals are trained and ready to help turn your stories and messaging into a visual reality. Investing in your brand will give you long term ROI and help you find your most loyal customers.