Welcome to the fun and crazy world of photography – Ten Four Social style

One of the first challenges to any shoot is finding your light. Sometimes it is from a lamp, a street light, an off camera flash, or my favorite, natural light. 

Why does light matter? In very simplified technical terms; when you take a photo with a 35mm film camera, light enters the lens and essentially burns the image onto the negative. So, without enough light entering the lens, you end up with a really dark (or black) image. 

Light will set a tone for your image and help dictate how your audience responds to the photograph. And I do mean “tone” in a literal sense. All lighting sources have different colors in them. Some light has a slight blue tone, like LEDs, while others, like tungsten, have a warmer orange tone. You can see this for yourself by going down to your local hardware store and perusing the lighting department. If you look at the light bulb's samples you will notice they all have a different degree of warmth to them. 

Choosing your light is very important technically, but even more so artistically. Those warm or cool tones will affect how your audience connects with your image and that is always my goal when shooting. I want the audience to feel something when they look at my work. Personally, I find there is great drama in natural side lighting from a window. You can make really strong shadows and use some color to really make the image pop.

In this example, from a 24/7 Settlement Service shoot, you can see the more dramatic shadows which brings a sense of seriousness to the image. But the lighter colors in Rocco’s suit and tie make you feel more comfortable and at ease.

I think anyone who has ever used a camera phone realizes they look like “pros” when the lighting is just right! When you are at your favorite restaurant snapping your mouthwatering dish; I suggest asking to sit by a window. Trust me. Natural side lighting from a window will be your new best friend! Even if it is a little cloudy out, the clouds will act as a natural light diffuser for you (that means the light will not be so harsh and spread more even amounts of light onto your plate). 

Here is an example of using natural light from a Salud Juicery shoot. The light is nicely diffused by the clouds. We kept the look of the image simple so the muted colors would shine against the wood countertop. 

When shooting, I always suggest playing with your light to find the emotion in your imagery. You can take a photo from serious to happy go lucky just by moving your light or changing your light source. And remember, the best part about this digital age is you can always delete photos and people only ever see the good shots, so keep snapping and stay social!

– Philip

Plan your work for today and every day, then work your plan.

“Plan your work for today and every day, then work your plan.”
-Margaret Thatcher

Why is planning important when it comes to social media? There are many reasons being organized and planning is so important in life, but when handling many social media accounts it’s especially important. You will thank us for advising monthly calendars, many edits, and several different angles of the same photo instead of picking and choosing on the fly! 


It’s that time in the month where we go photograph new images for all of our accounts. This time is like Christmas every month!  We spend hours of styling and designing these shoots, editing the pictures we get from them, and making sure everything is just how we envisioned it. After all that, Phillip leaves us with a folder full of amazing shots. What is the first thing you want to do after viewing? I don’t know about anyone else, but I instantly want to share these amazing photos with the world right away. This is where I would choose the best photos to post based on my mood in that very second, but then I have to pull myself away and think back to my plan. It’s a good idea to have a plan of your captions and daily hash tags but the plan I am talking about is the visual plan. What is the flow to your Instagram? How does the photographer know what you are looking to get out of this shoot? This is important because when someone clicks on your account they are looking at your profile as a whole and not an individual photo. 

Let me introduce to you my new best friend, content calendars! I breathe, sleep, and live off of these monthly. If I told you I didn’t think about these when going to bed at night I would be lying. These allow me to make sure each account feeds never have similar topics and pictures back to back, never have two busy photos back to back, and never have the same perspective back to back 

This might seem like a lot to take in, but trust me it will make a world of difference for your brand. I truly believe that putting this much detail into your social media will make your page stand out and bring you business through social media.

Stay Social,