Video Marketing and its Importance Today
Written by: Noah Hilton, Creative Development
Videography can seem incredibly daunting for a marketing tactic. We are constantly inundated with video ads and commercials- many of which have tens, if not hundreds, of thousands of dollars in budget backing their creation. How can small budget video production compete with that? How can a small business’s in-house video creation stand up against these massive companies? The answer is simple: you’re asking the wrong questions. Let’s see what questions we should be asking ourselves and the invaluable insights we will find along the way.
Question #1: Why is video marketing important?
If you have ever watched a television show, YouTube video, or opened Instagram, TikTok or Pinterest, you know the bombardment of video advertisements that fill our screens on any given day. But why is video marketing so important? Let’s look at the numbers:
86% of video marketers say video has been effective for generating leads
The implementation of video marketing has boomed since the mid 2010’s, with its effectiveness in lead generation being a large factor. 4.65 billion social media users around the world in April 2022 result in 9 in 10 internet users being on at least one social media platform a month. That is over half of the world’s population that you are connected with and capable of reaching with your brand or message.
94% of marketers agree that videos have helped increase user understanding of their product or service.
Research shows that approximately 65% of the population is visual learners, meaning they both learn and retain information better when it is accompanied with images and videos. Getting a video of your brand in front of the eyes of a possible lead will greatly increase their chance of understanding and remembering your product or service.
81% of marketers feel that video has a direct, positive impact on sales.
This one speaks for itself: more videos, more sales.
Question #2: What kind of videos does my business need?
Here is where you will turn all of these numbers and your product/service stats into a creative asset. First, you will have to determine what message you want to convey to the viewer. If you are trying to demonstrate the effectiveness of a product or service, you can create a product vignette that highlights key components. Alternatively, you could create a customer testimonial that raves about the efficacy of such components. If you intend to showcase your business as a whole you can create a behind-the-scenes video showing a day in the life of your company. If you are interested in teaching correct product usage you can create instructional videos to help the 65% of the population that are visual learners understand your product better. The answer to this question will vary depending on the business, service or product you are showcasing, but the key to success is tapping into your creativity.
Question #3: How do I get started?
Get connected with a social media marketing team, like Ten Four Social, who specializes in understanding market trends and creates stunning, bite sized social content. If you are looking to start video production in-house and you are reading this on your phone, you have a video camera quite literally at your fingertips. Start today by utilizing Instagram reels that walk you through the process of creating your first video. Use TikTok, the social media platform designed specifically for short form video production, to begin today.
If you ask the proper questions (and sprinkle in a bit of creativity) you can harness something as daunting as video production to benefit you, your business and its products or services.
